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Salesforce Marketing-Cloud-Advanced-Cross-Channel Exam Syllabus Topics:

Topic	Details
Topic 1	Interaction Studio: Mastering Interaction Studio capabilities ensures expertise in real-time personalization and customer interaction strategies, aligning marketing efforts with customer needs across all touchpoints.
Topic 2	Social Studio: Social Studio functionality, configuration, and social customer service strategies are covered here. Demonstrating competence in managing social engagements will validate a practitioner’s ability to support robust cross-channel strategies.
Topic 3	Journey Orchestration: This section emphasizes best practices in customer journeys, leveraging reporting tools, and differentiating capabilities between Datorama and Google Analytics to evaluate comprehensive journey management expertise.
Topic 4	Ad Studio: Ad Studio capabilities, such as audience targeting and integration with advertising platforms, are critical here. Salesforce Marketing Cloud Practitioners showcase the ability to align paid media efforts with Salesforce Marketing Cloud for optimized campaigns.
Topic 5	Triggers: This area covers SOAP REST API capabilities. Proficiency here reflects the ability of Salesforce Marketing Cloud Practitioners to integrate triggers that enable automated, dynamic interactions for seamless customer experiences.
Topic 6	Distributed Marketing: This topic focuses on features and sending options. Highlighting expertise in streamlining distributed campaigns showcases efficiency of Salesforce Marketing Cloud Practitioners in empowering localized marketing within a centralized platform.

Salesforce Marketing Cloud Advanced Cross Channel Sample Questions (Q63-Q68):

NEW QUESTION # 63
When are customers eligible to be send a message in STO(when customer will engage then its sent)

A. Within the first minute of next hour.
B. immediately when the STO activity arrives
C. At the hour user engages Within the next 24hours
D. with the next hour

Answer: C

Explanation:
* Understanding Send Time Optimization (STO):
Purpose: STO is a Marketing Cloud feature that uses AI to determine the optimal time to send an email to each individual subscriber, maximizing the likelihood of engagement.
How it Works: STO analyzes a subscriber's historical engagement data (when they typically open and click emails) to predict the best send time within a 24-hour window.
* STO Send Time Logic:
Prediction Window: STO predicts the hour within the next 24 hours when a subscriber is most likely to engage.
Send at Predicted Hour: The email is sent during that predicted hour.
It's not immediate: STO doesn't send emails immediately upon entering the activity. It waits for the predicted optimal hour.
It's not within the first minute of the next hour: STO determines a specific hour, not just the start of the next hour.
It's not necessarily within the next hour: The predicted hour could be several hours away, depending on the subscriber's engagement history.

NEW QUESTION # 64
How does Marketing cloud connect help when you want to trigger journey when a record is created in sales cloud contact, Select 2.

A. Use an api to create record in sales cloud directly from the ecom site
B. Use synchronized de, query to a sendable DE and use automation studio schedule to inject contact every 15 mins
C. Sales cloud entry audience in journey builder
D. Use a api to trigger journey directly from ecom site and use email address as subscriber key.

Answer: B,C

NEW QUESTION # 65
An administrator needs bankers to see banking-specific Distributed Marketing content and advisors to see advisor-specific Distributed Marketing content. Which two ways can an administrator meet these requirements?

A. Sharing Rules
B. Role Hierarchy
C. Financial Hierarchy
D. Industry Rules

Answer: A,B

Explanation:
Understanding the Problem:
We have two distinct user groups (bankers and advisors) within Distributed Marketing (a part of Marketing Cloud).
Each group needs to access different sets of marketing content.
We need to leverage Salesforce's security and sharing model to control this content visibility.
Why Role Hierarchy (A) is a suitable solution:
What it is: The Role Hierarchy in Salesforce defines the organizational structure and data visibility based on user roles. Users at higher levels in the hierarchy can typically see data owned by or shared with users below them.
How it helps: We can create a role hierarchy that reflects the relationship between bankers and advisors. For instance:
Chief Banking Officer (Top Level)
Regional Banking Manager
Banker (Lowest Level for Bankers)
Chief Advisory Officer (Top level on advisor side)
Regional Advisory Manager
Advisor (Lowest level for Advisors)
Content association: Marketing content can be associated with specific roles. If banking content is associated with the "Banker" role or roles above it, then only users in those roles will see it. Similarly, advisor content can be associated with the "Advisor" role.
Default visibility: Users in the "Banker" role and above will not be able to see the content assigned to the "Advisor" role by default.
Why Sharing Rules (D) is also a suitable solution:
What it is: Sharing Rules allow you to extend record visibility beyond what's granted by the role hierarchy and organization-wide defaults. They let you share records with specific groups of users based on various criteria.
How it helps: We can create sharing rules to share:
Banking-specific content with a public group that contains all "Banker" users.
Advisor-specific content with a public group that contains all "Advisor" users.
Granular Control: Sharing rules offer flexibility. We can create owner-based sharing rules (share content based on the content owner's role) or criteria-based sharing rules (share content based on content properties, like a "Content Type" field set to "Banking" or "Advisory").
Why other options are not ideal:
B . Financial Hierarchy: There's no standard "Financial Hierarchy" concept within Salesforce's core data model or Distributed Marketing that directly maps to controlling content visibility in this way.
C . Industry Rules: While Salesforce might have industry-specific solutions or AppExchange apps that use the term "Industry Rules," there's no native "Industry Rules" feature specifically designed to control Distributed Marketing content access.
Implementation Steps Using Role Hierarchy and Sharing Rules:
Define Roles:
Go to Setup > Users > Roles.
Create roles like "Banker" and "Advisor" under appropriate parent roles in your hierarchy.
Create Public Groups:
Go to Setup > Users > Public Groups.
Create a "Bankers" group and add all users with the "Banker" role (and any other relevant roles, like a manager who needs to see the content).
Create an "Advisors" group similarly.
Set up Distributed Marketing Content:
In Marketing Cloud, when setting up Distributed Marketing, associate content with relevant roles. For example, mark banking-related content as visible to the "Banker" role and above.
Create Sharing Rules (if needed, or for more refined control):
Go to Setup > Security > Sharing Settings.
Under a relevant object (e.g., a custom object that holds your content), create a sharing rule.
Rule Type: Choose either owner-based (if content ownership determines access) or criteria-based (if content fields determine access).
Share with: Select the "Bankers" public group for banking content and the "Advisors" group for advisor content.
Access Level: Choose the appropriate access level (e.g., "Read Only").
In Summary:
By leveraging a combination of Role Hierarchy to establish baseline visibility and Sharing Rules to grant additional access as needed, the administrator can ensure that bankers see only banking-specific content and advisors see only advisor-specific content within Distributed Marketing.

NEW QUESTION # 66
Where would you add a topic profile

A. Social studio automate
B. Admin settings
C. Workspace settings
D. Social studio engage

Answer: A

NEW QUESTION # 67
What data is there in mobile connect demographics, select3

A. First name
B. Region
C. Email
D. City
E. channel

Answer: A,D,E

NEW QUESTION # 68
......

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