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Salesforce Salesforce-Marketing-Associate Exam Syllabus Topics:

Topic	Details
Topic 1	Marketing Concepts: The topic covers sub-topics of summarizing the type of content. It also discusses how to send messages to target audience segments based on customer experience scenarios. Furthermore, the topic delves into core marketing strategy components, implementing effective email opt-in marketing campaigns, defining email campaign goals, and recalling regional privacy laws pertaining to subscriber base.
Topic 2	Data Management: The Data Management topic discusses interpreting data extensions to identify target data and summarizing data import options with associated requirements per scenarios. It also covers configuration of settings and fields when creating new data extensions.
Topic 3	Reporting and Analytics: This topic focuses on identification of data locations within Marketing Cloud Engagement. It also delves into interpreting unwanted send results and potential deliverability consequences.
Topic 4	Marketing Cloud Engagement Basics: The Marketing Cloud Engagement Basics topic discusses account structures, business units, and corresponding permission setups. It also covers application of core Marketing Cloud Engagement features for marketing campaigns, differentiating subscriber keys and contact IDs, and utilizing Salesforce resources for training and support.
Topic 5	Email Sending and Journeys: It focuses on outlining the most important configurations and activating journeys with proper entry requirements. The topic also covers sub-topics of identifying optimal journey functionality for diverse business needs, and identifying the recommended configuration and distinguishing template components from content blocks to recommend email wizard settings.

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Salesforce Certified Marketing AssociateExam Sample Questions (Q37-Q42):

NEW QUESTION # 37
Management at Cloud Kicks (CK) requests a campaign to grow its audience base. CK needs to ensure the captured emails are sent to the intended and confirmed recipients worldwide.
What should the associate use to satisfy the request?

A. Double opt-in
B. Single opt-in
C. Service calls opt-in

Answer: A

Explanation:
To ensure emails are sent to the intended and confirmed recipients, a double opt-in process is recommended, especially for global audiences. This process requires subscribers to confirm their email address by clicking a link sent in an initial confirmation email, reducing the risk of invalid or mistyped email addresses and enhancing compliance with global data privacy laws.
* Advantages of Double Opt-In: It confirms that the subscriber genuinely wants to receive communications, reducing spam complaints and improving list quality.
* Salesforce Documentation Reference: See Opt-In Best Practices for details on how double opt-in supports global compliance.

NEW QUESTION # 38
A marketing associate at Northern Trail Outfitters is preparing to send a promotional email and needs to send a test email to a specific stakeholder.
Which method should the associate use to send the email?

A. Generate and preview the email in Email Studio, and manually enter the stakeholder's email address and send a test.
B. Create a Single Send journey with two activities; the first to create a new contact for the stakeholder and the second to send out the email.
C. Add the stakeholder's email address to a Triggered Send data extension and configure a one-off Triggered Send.

Answer: A

Explanation:
To send a test email to a specific stakeholder, the most direct and straightforward method is to generate and preview the email in Email Studio, then manually enter the stakeholder's email address and send a test. This approach allows for a quick and efficient way to ensure that the email appears as intended before sending it out to the broader audience. It is a common practice for reviewing email designs and content with stakeholders.

NEW QUESTION # 39
A new subscriber signs up for a newsletter at Cloud Kicks and receives a welcome email.
What is the subscriber's status on the All Subscribers list in Email Studio?

A. Sent
B. Active
C. Opted In

Answer: B

Explanation:
When a new subscriber signs up for a newsletter and receives a welcome email, they are automatically marked as "Active" on the All Subscribers list in Email Studio. This status indicates that the subscriber has been added to the list and is eligible to receive emails. The "Active" status is assigned by default unless the subscriber opts out or is otherwise suppressed.
* Active Status Explanation: Active subscribers are eligible to receive emails unless they unsubscribe or bounce, at which point their status may change.
* Salesforce Documentation Reference: See Subscriber Status Definitions for more on subscriber statuses in Salesforce Marketing Cloud.

NEW QUESTION # 40
A marketing associate needs to select a content block within Content Builder for an email template with the following requirements:
* There are two separate content versions available.
*The two contentversionswill need to be evaluated on performance.
*The two content versions will need to be contained into one content block.
Which content block should the associate use?

A. HTML Content
B. Dynamic Content
C. A/B Test Content

Answer: C

Explanation:
For an email template that requires two separate content versions to be evaluated on performance within a single content block, the associate should use an A/B Test Content block in Content Builder. This feature allows for the creation of two variations of content within the same block, with the system automatically splitting the audience to receive either version A or B.
Performance metrics can then be analyzed to determine which version performed better, enabling data-driven decisions for future content strategies.

NEW QUESTION # 41
According to GDPR principles, what is a company allowed to do after collecting personal data from a client?

A. Retain client information after the client requests termination of the relationship.
B. Sell the information to other companies for marketing purposes.
C. Contact the client in order to keep their personal data up to date.

Answer: C

Explanation:
Under GDPR principles, one of the key obligations for companies is to ensure that the personal data they hold is accurate and up to date. Therefore, contacting the client to verify or update their personal data is not only allowed but encouraged under GDPR. This aligns with the GDPR's accuracy principle, which states that personal data should be accurate and, where necessary, kept up to date. It is the responsibility of the data controller to take every reasonable step to ensure that personal data that is inaccurate is either erased or rectified without delay.

NEW QUESTION # 42
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