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Salesforce Marketing-Cloud-Account-Engagement-Consultant Exam Syllabus Topics:

Topic	Details
Topic 1	Account Configuration: This topic focuses on the technical side, including the implications of technical setup and data migration. It also covers the important issue of maintaining data integrity during the migration process and the development of a usage governance plan.
Topic 2	Personalizing the Prospect Experience: This topic is about creating personalized experiences for prospects. It includes strategies for consent management and recommendations to enhance the overall prospect experience.
Topic 3	Email Marketing: Best practices and standards are the main focus of this topic. It ensures that email marketing strategies are applied effectively to meet customer business needs and achieve desired outcomes.
Topic 4	Sales Emails and Alerts: This topic covers the configuration and benefits of Sales Emails and Alerts.
Topic 5	Automating Business Processes: Here, the emphasis is on selecting the right tools and designing sequences of events to streamline marketing initiatives.
Topic 6	Lead Management: This topic covers the development and recommendation of lead generation strategies, including the classification of prospects and the routing of qualified and unqualified leads.

Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions (Q59-Q64):

NEW QUESTION # 59
LenoxSoft wants to view only opportunities within a certain fiscal year on the Pipeline Dashboard using B2B Marketing Analytics.
How could this be accomplished?

A. Use the 'fiscal year' filter on the Pipeline Dashboard.
B. Apply the "tag" filter on the Pipeline Dashboard using the fiscal year.
C. Develop a new lens that includes only data from the fiscal year.
D. Create a custom dataset using only data from the fiscal year.

Answer: B

NEW QUESTION # 60
How could LenoxSoft benefit from Engage Reports?

A. Sales Managers can receive desktop notifications for their teams' email activities.
B. Users can analyze the performance of their templated and non-templated emails.
C. Users can analyze form submission performance for the prospects they have emailed.
D. Sales Managers can analyze lead information like prospect activity, scores, and grades.

Answer: B

NEW QUESTION # 61
Select available Webinar Connectors

A. ReadyTalk
B. ClickMeeting
C. Demio
D. Webex
E. GoToWebinar
F. WebinarJam

Answer: A,D,E

NEW QUESTION # 62
What is critical in achieving good email deliverabillty?

A. Having a text only version of email content
B. Setting up email authentication
C. Using personalization in email content
D. Sending email through dedicated IP

Answer: B

NEW QUESTION # 63
LenoxSoft uses Salesforce Campaigns and wants to make sure their reports reflect engagement driven by Marketing Cloud Account Engagement marketing efforts as well as Salesforce driven activity on the campaign.
Which features should they enable and utilize?

A. Salesforce User Sync and Campaign Influence
B. Connected Campaigns and Campaign Influence
C. Connected Campaigns and Engagement Studio
D. Campaign Influence and Marketing Data Sharing

Answer: B

NEW QUESTION # 64
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